Alex Iwobi takes charge of Project 17 in Baller League

Super Eagles and Fulham midfielder Alex Iwobi has taken on a new challenge away from his playing career after being appointed manager of Project 17 in the Baller League.

Iwobi will combine the managerial role with his responsibilities as a Premier League player, with Baller League Season 4 scheduled to begin on 12 October 2026.

The appointment gives the Nigerian midfielder an opportunity to explore management while continuing his professional career at Fulham.

Baller League, a fast-paced six-a-side competition backed by YouTube personality KSI, has attracted several high-profile figures from football and entertainment to its touchlines. (ballerleague.uk⁠)

Iwobi embraces new challenge

Iwobi’s appointment with Project 17 is closely connected to his long-standing involvement in grassroots football and his P17 project.

The midfielder has previously spoken about his passion for street and small-sided football, making the move into Baller League a natural extension of his interests away from the Premier League.

“I’m not just a footballer; I like to express myself in many different ways, whether that’s music, fashion, charity. Anything really,” Iwobi said.

He added that football remains his primary focus but explained why the Baller League appealed to him.

“Of course, yes, I’m a footballer first and foremost. I like to show people who I am, and everyone knows I like to play football. I like to play street football, so it’s a part of me.”

Entertainment central to Iwobi’s approach

The 30-year-old midfielder said he intends to bring the same personality he displays as a player to his new managerial role.

“Alex Iwobi, the manager, he’s probably going to be the same as a player. Very chilled, very entertaining, very passionate. Wants his team to win,” he said.

Iwobi also wants his players to enjoy the experience while maintaining a competitive mentality.

“All about excitement. I just want my players to enjoy their football. That’s the advice I’ve been given as a kid,” he added.

“When I’m managing a team, I’m gonna tell them, ‘Look, of course we’re going to have tough times, tough games, but enjoy the craft, enjoy the challenge.’”

His approach reflects the character of the Baller League, where entertainment and fast-paced small-sided football form a central part of the competition.

Street football influence

Iwobi’s connection with small-sided football dates back to his upbringing, with the Fulham midfielder recalling his experiences playing street football and in cage-style competitions.

“Baller League is entertaining. I like the small-sided games. Even when I’m training, that’s probably one of the most exciting things I look forward to,” he said.

“I’ve come from playing street football in cages, Power League Fireball. It’s something I’m very passionate about. Sometimes I enjoy it more than the actual games.”

The midfielder believes that background will help shape his approach from the touchline as he takes charge of Project 17.

Iwobi joins high-profile managers

Iwobi becomes part of a Baller League managerial lineup that includes several prominent names from football and entertainment.

Former Manchester City defender Micah Richards and ex-Liverpool forward Daniel Sturridge are involved with Deportrio, while former England internationals Ian Wright and Jens Lehmann are also among the competition’s recognised figures. England international Chloe Kelly is another manager in the league. (ballerleague.uk⁠)

The Baller League originated in Germany in 2024 before expanding to the UK, where it has developed into a high-profile six-a-side competition.

Season 4 will begin on 12 October, with matches played on Monday nights. The competition has also moved to a new purpose-built arena in Dagenham for the upcoming campaign. (ballerleague.uk⁠)

Iwobi new role offers an opportunity to experience football from the touchline while remaining active on the pitch with Fulham.

His involvement adds another dimension to a career that has increasingly extended beyond playing, with the Nigerian also involved in music, fashion and community initiatives.

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